Product Designer & UX Researcher
I design intuitive experiences grounded in listening and observing, turning user insights into meaningful, usable solutions.
💻 With 5 years of experience, I create products that work for both users and the business.
PROJECTS
Sambla Group 2025
Insurance E-Invoice Activation ​
​I led UX research to understand why Finnish insurance customers were skipping e-invoice activation. Through surveys and interviews, I identified key barriers related to clarity, trust, and friction across the insurer bank journey.
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​These insights informed product strategy aimed at improving digital adoption. I wrote the customer facing copy and partnered with the design team to create a clearer, step by step activation experience. To reduce drop off further, I also introduced a new customer crm touchpoint to ensure activation instructions were noticed and acted upon.
UX Research • Product Insights • Copywriting • Mixed methods • Finland
Sambla Group 2024
Loan experience - Bid list
As the product designer in a cross-functional team, I led the redesign of the self service loan experience across Finland, Sweden, and Norway, with a focus on improving clarity, trust, and conversion.
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A key challenge was that each market had its own bid card design, resulting in inconsistent user experiences, higher maintenance costs, and increased compliance complexity. I defined a unified, mobile first, and accessible component system that reduced operational overhead while remaining flexible enough to meet market specific legal and regulatory requirements.
UX Research • UX/UI • Product Design • Design Systems • Mobile-First • Multi-Market
Sambla Group 2025
CO-Applicant coming soon....
UX Research/ UX/ A/B Test/ Data/ Norway
View ->
OLDER PROJECTS
Swedbank Pay 2022
Swedbank Pay Later – Trustly Express Integration
As a UX/UI designer at Swedbank Pay, I worked on the integration of Trustly Express into ATG, one of Swedbank Pay’s largest Pay Later customers. The goal was to streamline the checkout experience for returning users by enabling faster bank authentication, reducing friction, and improving conversion.
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A key challenge was aligning interaction patterns across Swedbank Pay Later, Trustly Express, and ATG’s existing checkout experience. I designed the end to end flow and UI adjustments to ensure a smooth and trustworthy handoff between systems, while meeting regulatory and compliance requirements.
UX Design • UI • Research • Payments • Sweden
G-Loot 2021
Product merge – Competitive gaming & Tournaments
I led the UX work during the merge of two G-Loot products into a single, unified platform. As the sole designer responsible for the tournaments product, I brought deep knowledge of its flows, constraints, and user needs, critical for integrating features and resolving overlaps between the two systems.
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I defined shared interaction patterns, resolved structural inconsistencies, and ensured core tournament mechanics were preserved while fitting into a new, combined experience.
UX Design • Research • Platform • E-sports
ABOUT
📎
From a young age, my passion for art led me to study animation in high school, where I explored storytelling, scriptwriting, animation, and various art forms. After graduating, I discovered Future Games, a Stockholm vocational school focused on the gaming industry.
While initially aiming for 3D design and animation, fate intervened when I came across the Experience Designer program at Changemaker Educations. This marked my entry into the world of UX.​
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Since then, I have worked as a UX Designer, UX/UI Designer, Product Designer & UX Researcher. I have worked with projects in gaming, fintech, banking & the civil sector towards different markets. Sweden, Norway, Denmark, Finland, the US & South America.
Contact me
Experience
Skills
Sambla Group
2023-2026
Norrconsult
2023
Swedbank Pay
2022-2023
G-Loot
2021-2022
Research & Insights
Mixed methods research · User testing · Data analysis · A/B testing · Research ops · Insight storytelling
Design & Experience
Design thinking · Wireframing · Gamification · Accessible design (WCAG) · Agile development
Collaboration & Leadership
Facilitation · Cross-functional collaboration · Leadership & mentoring · Research culture building
Industry & Education
Steering Committee Chair – Experience Design Higher Vocational Education
Education & Extra
Graduated from Changemaker Educations / FutureGames with a focus on Experience Design.
Steering Committee Member & Chair – Experience Design Higher Vocational Education: Representing industry. Aligning programs with evolving UX and research practices.
Tools
Figma/ Hotjar/ Lovable/ Lokalise/ Jitter
Typeform/ Lyssna/ Inamo/ Maze/ User Testing
Chatgpt/ Amplitude/ PBI/ Bloom Reach
Jira/ Confluence/ Asana/ Microsoft packagde
Fun Facts
I travel to Greece every year · Windsurfing · Gaming is a big part of my life · I love art and creating art · I love the evil eye
