UXR WORK
01.
Coming soon
Role: Lead User Researcher
Market: Sweden
​
03.
Coming soon
Role: Lead User Researcher
Market: Internal company-wide
​
02.
Coming soon
Role: Lead User Researcher
Market: Finland
​
04.
Coming soon
Role: Lead User Researcher
Market: Norway, Finland, Sweden
​
UX/UI WORK
01.
Coming soon
Role: UX/UI Designer, Research
Market: Finland & Sweden
​
02.
​
Swedbank Pay - Trustly express
Role: Product Designer, Research
​
Market: Sweden
03.
G-Loot - Merging of two products
Product design, research, User experience
​
05.
04.
Coming soon
Role: UX/UI Designer, Research
Market: Finland, Sweden & Norway
​
Onboarding app - Swedbank
Product design, Research, school project
About me
My journey "so far"
From a young age, my passion for art led me to study animation in high school, where I explored storytelling, scriptwriting, animation, and various art forms. After graduating, I discovered Future Games, a Stockholm vocational school focused on the gaming industry. While initially aiming for 3D design and animation, fate intervened when I came across an ad for the Experience Designer program at Changemaker Educations. This marked my entry into the world of UX.
​
​
In my role as a User Researcher, I focus on driving company wide and market research initiatives to support a more user driven approach within the organization. My work involves uncovering user needs and market insights to inform strategic decisions and enhance product development. I thrive on bridging research, data interpretation, and design collaboration to create meaningful user experiences and contribute to the company's growth.
Design Manifesto
Keep learning
Always keep exploring visual and technological trends and advancements. Follow industry leaders and stay updated on new developments by reading books, articles, and engaging with the community.
Do your research
Understand your client's business model, and then delve into understanding its users. Identify the pain points users experience and devise solutions that align with the company's business goals.
Driven by data
Prototyping and user testing are important to validate your designs and assess them under almost real conditions. Listen to people. Don't cling to features you personally favor if they don't resonate with users.
Teamwork and transparacy
Value people around you by being open, honest, and open-minded. Always being receptive to feedback will create a stronger bond and foster a sense of trust.
Zoës Journey
Graduating
UX/UI Designer at Swedbank Pay
Experience design education
Internship and first UX Designer job
